Showcases are areas in physical or online stores that display products to attract customers' attention. Typically, showcases are located in strategic areas of the store, with good visibility and lighting, and contain products that are carefully selected and displayed in an attractive way to encourage purchases.

Window displays are designed to attract customers' attention and create a positive first impression of the store or brand, helping to promote products and increase sales. Additionally, windows often follow a theme or story, which can help create a unique and memorable experience for customers who visit the store.